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Biznology

Eloqua

Training

The 10 most fascinating people in B2B marketing in 2017

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels

Marketing automation is not marketing strategy

Biznology

JANUARY 29, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Train up your team. And junior staffers need training in strategic marketing thinking.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Automation Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Biznology

The 10 most fascinating people in B2B marketing in 2017

Marketing automation is not marketing strategy

Webinars

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