SnapApp

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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

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Six Companies on Pinterest Who Pin to Win

SnapApp

Squishable : Certain companies just seem to be tailor made for certain social networks. In social media, content may be king, but cuteness is worth a king?s Eloqua : Imagine having to visualize concepts like ?marketing But Eloqua doesn't rely only on their visual content, however. marketing automation?

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SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. How effective is your social media marketing? Is your website ready to succeed online?

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Measuring Twitter for Business: What Actually Matters

SnapApp

Sentiment : The most frustrating kind of tweet to a social media professional is not a negative tweet; it's an indifferent one. Indifferent tweets, on the other hand, are as irksome to social media pros as doldrums are to sailors. s passion and convert it. In essence, it means nothing is happening.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Kyle G Bradley. Adam Honig. Spiro | CEO. . .

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Tying Multi-Channel Marketing Programs Together with Interactive Content

SnapApp

Social Sharing. Most social media savvy marketing professionals cringe at the mention of a ?social social campaign? because social channels and marketing initiatives are not mutually exclusive. In short, only running a campaign across social channels is a recipe for disaster.