Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Anything Goes Marketing

MARCH 8, 2009

In my new position, I not only manage my own clients but manage clients across an entire segment. Great success indeed - Eloqua crew welcome in Atlanta anytime!! For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. This definitely shows that power of Tripit.

Social Media 100

Social Media Web 2.0 Media Blogger 100

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Enterprise 2.0. The big news of this event is the launch of Eloqua 10. And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40