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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. Let that soak in.

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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1. Those who don’t, won’t.”

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B2B Marketing Guide

OutboundView

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Online Video Distribution: The Most Important Channels 1.1

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Interactive content and visual storytelling. Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Marketing automation. Personalization.

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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.