The Point
FEBRUARY 18, 2020
In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The answer lies in more and better training, a renewed investment in customer success, and the support of partners that can fill the talent gap. Reduced sales cycle? Pipeline acceleration?
Vidyard
FEBRUARY 13, 2014
Native Integration With Marketing and Sales Tools While video analytics and dashboard reporting is great, we recognize that you have to be able to act upon data for it to be of real value. This is why we have seamless integrations with leading MAP and CRM systems.
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SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. Adam Honig.
NuSpark Consulting
JANUARY 21, 2012
From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process. A solid overview of marketing automation principles and best practices that drive revenue growth. Digital Body Language.
Varicent
MAY 31, 2018
A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). The whole idea was to understand customers so well that he wouldn't need to bring in field sales reps to be selling to the installed base. We had to figure out how we were going to address it.
Vidyard
JULY 7, 2016
We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. Something different. That’s just not the case, though. Lastly, workflow and marketing automation.
Adobe Experience Cloud Blog
MAY 12, 2016
One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Shorter sales cycles. And that’s a wrap!
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