Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. deal; more search competition=a good thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

OCTOBER 27, 2015

HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The single most powerful and cost-effective form of marketing in existence is customer word-of-mouth (or word of mouse ) advocacy. Sometimes (rarely) B2B marketing is simple: it’s about having the clearly best product, lowest price, or widest distribution network.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Atomic Reach

MARCH 7, 2019

After all, a study by Kapost and Eloqua in 2017 states that content marketing gets three times more leads than paid search advertising. Ironically, 88% of respondents said referrals or word of mouth was the primary way clients were finding out about these digital agencies. Do they use fixed pricing? Tiered pricing?

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

Heinz Marketing

OCTOBER 29, 2018

I mean, if you have an event that develops a good reputation where people come back and they say “I have to go to that again because it was a great experience, there was great content, there was great networking,” I mean that alone and the word of mouth of good events can certainly help. I’m really excited to be here.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Referral Rock

OCTOBER 30, 2019

Price – Freemium. Price – Freemium. Price – $9/month. Price – $79/month. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Digital Marketing Software Example: Hubspot. Hubspot is great for any company new to using a CRM.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69