Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Referral Rock

OCTOBER 30, 2019

Digital Marketing Software Example: Hubspot. Price – Freemium. Digital Marketing Software Example: Zoom. Price – Freemium. Zoom is one of the most popular video conferencing tools on the market. Digital Marketing Software Example: Campaign Monitor. Price – $9/month.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69