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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic. Adam Honig.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more. Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior.

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How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ]

LeadSquared

We have experienced better open rates, when the email subject line uses Recipient’s first name. LeadSquared also has landing pages, which are important for marketers to convert traffic and several other things. How will it effect open rate? The subject line will definitely play a role in open rates.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. Forgetting to update content.

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8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

ClearVoice

What is this spike in web traffic we’re getting? In our marketing department, we had a TV screen up displaying a custom-built Google Analytics live view of our website traffic. If traffic started to spike, we would see it and could act on it quickly. If traffic started to spike, we would see it and could act on it quickly.

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