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AI-powered martech releases and news: March 28

Martech

42% of startups use AI to support personalized pricing strategies using customer behavior insights. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Get MarTech! In your inbox.

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5 Great Marketing Automation Platforms

Outbrain

And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Pricing begins at $895/mo. Pricing begins at €1250/mo. For US pricing, contact the company). Pricing begins at $50/mo. Pricing starts at $9/mo. Oracle Eloqua . Active Campaign.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments.