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Remove Eloqua Remove MQL Remove Response Rate Related Topics
CTR Open Rate Clickthrough Bundling Email Campaigns Cost per Lead Lead Nurturing Copyright Sales Qualified Leads Demand Generation More Related Topics >
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How to Measure Email Success in 2015: A Call to ROI

The Point

JANUARY 13, 2015

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. MQLs/Cost Per MQL. SQLs/Cost Per SQL.

Lead Ranking 100
Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100
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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

Marketing Automation Services 120
Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120
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