The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

OutboundView

SEPTEMBER 20, 2018

Outbound Marketing Software & Tools. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Here’s an example: You sell a compensation management software to the HR department of large companies. Outreach.io (Enterprise).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34