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Top 10 marketing automation tools every marketer must have

ClickZ

Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Oracle Eloqua. Perfect for: Automating ad campaigns.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. I hope you enjoy these B2B marketing blogs. Let me know if you’d like to add yours or another B2B Marketing Blog I may have missed in the comments below. Follow my friend @ noyesjesse.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

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Inbound Marketing & Marketing Automation

LeadSloth

Inbound Marketing is more than just SEO. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing. Their main focus has been on nurturing and scoring your existing leads.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Lead Generation: It’s all about building relationships

markempa

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. I do want to give a lot of credit to the market automation companies who have been part of influencing the industry.