Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. Marketing work management: the forgotten essential.

Paid Content 103

Paid Content Marketing Automation Services Work Management Marketing Management 103

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Angie Schottmuller.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Vidyard

SEPTEMBER 24, 2019

Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. To do that, you need a video hosting service. Contents 1. What is Video Hosting?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? They hire five inside sales reps before they have the tools and processes to make inside sales successful. Why is this an important distinction?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Finding creative ways to streamline and automate mundane tasks is the name of the game. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Jay: So tell us a little bit about the platform, what it does.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104