Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. Your website should be designed to be a powerful marketing tool to meet your business goals. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

markempa

JANUARY 23, 2018

Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. Is it frustration?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Heinz Marketing

FEBRUARY 18, 2019

. “… this notion of getting it done and doing it right– and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it’s a notion of … the vertical axis is low to high. I got to know him very well back in the Eloqua days.

Eloqua 69

Eloqua Verticals Work Management Enterprise Management 69

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40