Eloqua Lead Nurturing Peer-to-peer Personalization 
The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. All of which begs the question: what about organic? Are B2B marketers ignoring a huge opportunity?
Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. It’s in the moment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
AUGUST 24, 2018
This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? You shouldn’t.
markempa
SEPTEMBER 13, 2017
Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. We built some software for discovering, nurturing and mobilizing advocates. Mark: Yeah, thanks.
Online Marketing Institute
JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Customer Experience Matrix
OCTOBER 11, 2012
Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5
Hubspot
OCTOBER 29, 2019
Instead of a hard closing tactic, social selling more closely resembles lead nurturing. Research shows that top-performing sales reps, who close deals 51% more than their peers , consider social networking platforms "very important" to their success. Therefore, social selling isn’t for reps seeking quick wins or a silver bullet.
Expert insights. Personalized for you.
203 
Let's personalize your content