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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Sales and Marketing: The technology behind CRM

markempa

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.