The Effective Marketer
JUNE 1, 2012
Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Grande Guide to Lead Nurturing , by Eloqua. Quick Guide to Marketing Automation , by Michael Leander. The Definitive Guide to Lead Scoring , by Marketo.
The Effective Marketer
FEBRUARY 25, 2013
Although interesting, I am not sure the infographic format is the best way to visualize this information. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances.
The Effective Marketer
FEBRUARY 25, 2013
Although interesting, I am not sure the infographic format is the best way to visualize this information. Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances.
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