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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

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The Pardot team also showed how they are using Pardot within their own organization. To organize a user conference, a vendor needs critical mass. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. friendly and extremely helpful employees.

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Inbound Marketing & Marketing Automation

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But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site.

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Marketing Automation Trends for 2010

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Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.