Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?
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