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Martech
FEBRUARY 8, 2024
Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. Lead capture forms.
Webbiquity
SEPTEMBER 29, 2020
One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. 2) Business and lead generation. It was than I recognized the potential of the market, foreseeing that the entire industry would be forced to move toward virtualization. The Company. The Lessons.
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SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
SWZD
SEPTEMBER 11, 2019
PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. She spent the first 12 years of her career on the PR side of marketing. Market Segmentation. PTC has a large customer base.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads.
Hinge Marketing
AUGUST 15, 2014
You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Marketing automation. Offer strategies.
Albacross
JANUARY 17, 2020
For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.
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