LeadSloth

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B2B Pay Per Click Advertising

LeadSloth

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. NOTE: if you have questions or remarks, please leave a comment below.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Steve Woods, CTO, Eloqua ( @stevewoods ). Matthew Quinlan , VP Field Operations, Loopfuse.