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The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Sample review: “The software, analytics, and support are amazing. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. 7) Oracle Eloqua.

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The Rise of the Digital Buyer Persona

Tony Zambito

.  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.  Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

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Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Research which publications with good DA address your audience’s needs. Start by taking a sample of your best clients. Next, create a demographic profile using your sample. Facebook: Newsfeed.