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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Unlike media budgets that are often highly elastic, they see martech as more foundational and evergreen. The post The future of martech apps is happening in SMB and the mid-market. Memo to self: time to create the 2.0

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3