The future of martech apps is happening in SMB and the mid-market. Here’s why.
chiefmartech
MARCH 4, 2023
But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. Unlike media budgets that are often highly elastic, they see martech as more foundational and evergreen. The post The future of martech apps is happening in SMB and the mid-market. Memo to self: time to create the 2.0
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