Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . The research results.

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

ViewPoint

MAY 23, 2018

Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% CEOs who want their marketing and sales teams accountable and aligned--and as efficient as possible. More reasons nurturing matters.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

MAY 7, 2015

At each step of the improved process, research showed that when attention was given to the prospects and they were contacted, sales improved. It’s been well-established that following a pragmatic, documented sales process supports more efficient and effective selling. People tried various combinations of email, mail, and calling.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120