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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance. It doesn’t make sense to sacrifice effectiveness for efficiency. You need both.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. It’s efficient and keeps you in the loop. Advertising research.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Very few companies are decreasing their hiring due to efficiency gains.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust. AI-generated content, although quick and efficient, often lacked the nuances and depth that human writers bring to the table. However, the hybrid model shows promise, blending AI’s efficiency with human creativity.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM.

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? How Do I Conduct an Efficiency Audit on My B2B Company?

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. With a plethora of options to overcoming these challenges, marketers are struggling to come up with efficient ways to connect to their buyers. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. Join us for the fourth amazing episode in our Salesforce efficiency series! In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack. September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. As a result, they are not seeing the ROI that they anticipated.