ViewPoint
MAY 23, 2017
If you do the math, this tells us that sales reps are expected to work 1000 marketing qualified leads down to 14 to 48 sales qualified leads and close 20% or 30% of those leads respectively; and end up with 3 to 14 deals. Not very efficient, right? Cost per sales qualified lead is $1,250. Why don’t they follow-up?
ViewPoint
JUNE 7, 2016
First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads. The rates of lead acceptance and rejection reveal lead management and quality problems that can be quickly addressed. Develop a lead hand-off process and follow-up best practices.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
AUGUST 30, 2011
To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process.
ViewPoint
FEBRUARY 2, 2012
This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. 4:15 min —How analytics are used in lead generation.
ViewPoint
MAY 7, 2015
His lead nurturing program did precisely that. It’s been well-established that following a pragmatic, documented sales process supports more efficient and effective selling. Combining voice nurture with email is the Holy Grail for sales and marketing and is now possible with whole solutions like OutboundOnDemand and PointClear!
Expert insights. Personalized for you.
192 
Let's personalize your content