What Should the Sales Close Rate Be?
ViewPoint
MAY 23, 2017
If you do the math, this tells us that sales reps are expected to work 1000 marketing qualified leads down to 14 to 48 sales qualified leads and close 20% or 30% of those leads respectively; and end up with 3 to 14 deals. Not very efficient, right? Cost per sales qualified lead is $1,250. Why don’t they follow-up?
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