Efficiency Lead Management PointClear Sales Leads 
ViewPoint
MAY 23, 2017
If you do the math, this tells us that sales reps are expected to work 1000 marketing qualified leads down to 14 to 48 sales qualified leads and close 20% or 30% of those leads respectively; and end up with 3 to 14 deals. Not very efficient, right? Cost per sales qualified lead is $1,250.
ViewPoint
JUNE 7, 2016
First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads. The rates of lead acceptance and rejection reveal lead management and quality problems that can be quickly addressed. a sales rep reports, ‘I called the prospect three times.
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ANNUITAS
AUGUST 30, 2011
To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process.
ViewPoint
FEBRUARY 2, 2012
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Segmentation and testing.
ViewPoint
MAY 7, 2015
At each step of the improved process, research showed that when attention was given to the prospects and they were contacted, sales improved. Marketing became further educated when they asked sales about the customer buying process and the sales selling process. His lead nurturing program did precisely that.
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