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Top 10 marketing automation tools every marketer must have

ClickZ

Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Oracle Eloqua. Customized budgeting platform.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today, engaging with the media community (publishers, affiliates and other sources) combined with the internal marketing processes necessary to get data into systems, requires numerous manual processes—hours of data scrubbing and lots of spreadsheets passed between media providers and marketing teams.

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LinkedIn Lead Generation Forms – What’s All the Fuss About?

Ledger Bennett

Secondly, all leads collected through lead gen forms are stored within the LinkedIn platform, which can be considered a slight inconvenience, however, these can be easily be exported and uploaded to your database. But the best solution? Other blogs that may interest you.

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SetLogik Offers B2B Marketers a Real Marketing Database

Customer Experience Matrix

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

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DealSignal vs LeadIQ: Elevate Your Sales Strategy with the Right B2B Pipeline Generator

DealSignal

LeadIQ customers have questioned the efficiency of LeadIQ’s verification process. All within a window of 2 to 24 hours before the marketer launches their campaign. Enhancing sales efficiency, effectiveness, and outcomes. Covering a wide range of markets, from small-to-medium enterprises to high-tech industry leaders.

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Why customer advocacy should be at the heart of your marketing

markempa

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Making it easier to see the ROI of various marketing efforts. Tracking method – Eloqua. . . BigSpeak | EVP - Marketing. . .