Crimson Marketing

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David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done.

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.” “Organizations are seeking greater precision by measuring and managing the consumer decision points where well-timed outlays can make the biggest difference.”