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Industrial Marketing Today

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

APRIL 2, 2012

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Videos that are non-product oriented. Infotaining” stuff.

Top of Funnel 60
Top of Funnel Ideal Customer Profiles Content Marketing Planning 60
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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. Opportunity win rate 31.3%

Lead Ranking 60
Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60
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