article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

MQLs require more education and follow-up to be converted to an SQL. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . MQL - All leads with an Autopilot lead score greater than 269. Website lead to MQL, 2. MQL to SQL Ratio (how many MQLs become SQL’s), 3.

article thumbnail

4 Steps to Prove Effective B2B Lead Generation Using Marketing Analytics

Full Circle Insights

In a person-based funnel, this correlates to MQL). The engaged to prioritized velocity rate provides insight on how fast accounts are moving through the funnel, and pipeline attribution by campaign metrics can tell you how effective campaigns are so you can make adjustments if necessary.

article thumbnail

Top 5 ways marketers can defend the spend in 2021

Full Circle Insights

So, educating and explaining your marketing strategies, tactics, and why they are important can help them realize how much you are actually contributing to the business. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.