41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . MQLs require more education and follow-up to be converted to an SQL. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. .
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