41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
MQLs require more education and follow-up to be converted to an SQL. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Website lead to MQL, 2. 5: Opportunities. .
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