Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use,

Small Business Marketing 131

Small Business Marketing Work Management Marketing Management Planning 131

Tony Zambito

MARCH 6, 2016

by Alex Auda Samora. There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. The scarier notion is some may not even know it exists. What is this big problem? According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles B2B B2B Sales 102

Brandfolder

MARCH 6, 2016

After a great turnout at our first [Brandfolder on Tour event]([link] we packed up our belongings and headed to San Francisco to host our second installment of “Brand Academy.” Brandfolder.

Brand Identity 40

Brand Identity Branding 40

B2B Marketing Directions

MARCH 6, 2016

Astute B2B marketing and sales professionals have long recognized that their toughest competitor isn't usually a company that provides an alternative product or service, but rather the processes or solutions that their prospects are already using - the status quo. In most cases, no sale can be made unless prospects are first willing to sincerely reevaluate their current methods and practices.

Marketing Prospects 40

Marketing Prospects Top of Funnel Demand Generation Agencies B2B Thought Leadership 40

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Hubspot

MARCH 6, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.

Product 44

Product Advertising Agencies Brand Identity Branding 44