Sat.Aug 15, 2015

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The Professor, The Pub, And The Power Meter

Marketing Insider Group

The only thing standing between us and drinking at the campus pub was getting Professor Sifferlen to sign off on our lab project. As soon as we convinced him that our digital wattmeter was measuring power accurately, we’d have a solid hour of tossing back suds before the pub closed. My team explained how the circuit worked. We showed him how the display counted up from zero to nine before repeating the sequence.

Press 165
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Can You Guess the Brand Behind These Clever Product Descriptions?

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A product description should sell. That doesn't mean it has to be boring. Sometimes, the best way to persuade is through clever and intriguing copy -- words so enticing they make even the most mundane products seem exciting. The below examples of copywriting are just that.

Product 60
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Instagram Marketing Gains Powerful Advertising Platform

Content Standard

Everyone’s watching Instagram. From Instagram marketing buffs to naysayers, the digital community has been closely following the photo and video sharing site’s success in the past few months, commenting on its recent rapid growth as well as the announcement that the platform had surpassed Twitter with 300 million monthly users. With a simple interface and entirely visual style, Instagram continues to gain a foothold in the social media market, rolling out new features with surprising