Sat.Mar 01, 2014

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TEDxYouth@SanRamon event a Grand Success!

Ambal's Amusings

Thank you to everybody who helped make today’s TEDxYouth@SanRamon event a grand success!

Business 100
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Research: Improving Value Conversations Key to Sales Execution

The ROI Guy

'Over 60% of buyers are disengaging with sales teams because the sales reps didn''t present value or really understand the buyers'' business challenges , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. Although the research indicates that increasing revenue goals and new sales headcount is the trend, a fundamental issue exists that will prevent many from achieving their growth goals and squandering sales headcount investments: On one side

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The Definition of a Marketing Qualified Lead [In Under 100 Words]

Hubspot

'A marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics. Sit down with your sales managers to determine which demographics, activities, and behaviors make for a marketing qualified lead at your company. Based on the definition you create, you can assign point values for various MQL qualifications in order to form the basis of your lead scoring system.