Convince & Convert

JANUARY 4, 2015

'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle.

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Social Media Research Media Business 166

B2B Marketing Directions

JANUARY 4, 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year. The prognostications range from timid to bold, and while I wouldn't bet my retirement savings on most of them, some of the predictions are realistic and insightful. Recently, I attended a webinar that featured some useful (if not completely surprising) predictions derived from solid research.

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Planning Top of Funnel Lead Scoring Lead Ranking 49

Hubspot

JANUARY 4, 2015

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you''re a sales or marketing leader, you''ve probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn''t been on your side. No judgment -- I''ve been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans op

Top of Funnel 60

Top of Funnel Advertising Channels Conversion Webinar Metrics 60