B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. But in this race, you'll have a major advantage. You'll be allowed to leave the starting line two seconds before the other runners. World-class track athletes usually run a 100-meter dash in about ten seconds.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Digilant

MARCH 24, 2024

Welcome back to our “Countdown to the Cookieless Future” series. In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Next up we’re diving into another critical piece of the post-third-party cookies puzzle: alternative identity solutions.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Oktopost

MARCH 24, 2024

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities.

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Paid Content Advertisements Advertising Privacy 80