How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
When you set up nurturing sequences, it’s far too easy for them to get lost and forgotten, with staff turnover and programs continuing to run on autopilot. Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running.
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