Leading Results Rambings
MARCH 16, 2014
'March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics.
Hubspot
MARCH 16, 2014
'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them. When two teams are forced to rely on one another so heavily, if there aren’t well established channels of communication and mutual respect between the two teams, conflict can ensue.
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