Hubspot

JUNE 22, 2014

'They really liked the following posts from HubSpot this week. Our most shared content includes posts about social media, email, content marketing, leadership, and virality. Below are the five posts from this week that received the greatest number of social shares. Take a few minutes to catch up on anything you''ve missed. Why Introverts Make Great Leaders.

Viral Marketing 54

Viral Marketing Content Marketing Content Social Media 54

TaylorMadeIn KEW

JUNE 22, 2014

I’ve been looking more closely at the 5 lessons I learned from the NHS@75 campaign that are making me a better marketer: Make it Human. Our customers are on social media. Involve the wider business upfront. Dare to be different. What comes next ? Today, Lesson 3: Involve the wider business upfront. Critical to the success of the NHS@75 campaign was the work we did getting the wider business invested in the campaign from the start.

Business 48

Business Custom Publishing Social Media Marketing Report 48

i-Scoop

JUNE 22, 2014

'Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event with Deirdre Breakenridge and Shel Holtz. The evolutions show in the market. Just think about what’s happening with Cision and Vocus, […].

PR 40

PR Content Marketing Storytelling Content 40

Customer Experience Matrix

JUNE 22, 2014

'Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pioneering marketers create custom tools to exploit it. These are commercialized into “point solutions” are perform a single task such as social listening, posting, and measurement. Point solutions are later combined into integrated products that manage all tasks associated with the medium.

Marketing Automation Services 160

Marketing Automation Services Marketing Automation Social Marketing Automation 160

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