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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Even more obvious is success for eCommerce sites. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. In the world of the consumer, it is easy enough to judge success with your online marketing efforts.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site. It can also filter out traffic that originates from outside a given geographical area of interest.