What Determines Success for B2B in the Online World?
EMagine B2B Blog
APRIL 4, 2013
To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure.
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