Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. An advocacy marketing platform can help turn customers into brand advocates helping you generate more leads. Referralcandy : The tool encourages customers in generating sales and leads by offering discounts for new business.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

markempa

OCTOBER 27, 2014

Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

KoMarketing Associates

JANUARY 29, 2015

Are you providing free content or white papers? Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. Example of PPC Lead Funnel. Do you want them to watch a video or sign up for a webinar?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Optinmonster

DECEMBER 12, 2022

MOFU content is usually measured by the conversion rates and the number of leads captured: Email list signups. White paper downloads. eCommerce revenue. Webinar participants. Click and open rates for marketing emails. Conversions to registered and paying clients.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

Albacross

OCTOBER 23, 2018

Step 3: Do the same for your lead capture pages – edit them to emphasize your key message, and reduce clutter and noise Step 4: Send the relevant links to your customers, friends and family and ask for their feedback. We know you already have these on your home page and lead capture page – but what about within your blog posts?

Planning 74

Planning Paid Content Lead Scoring Lead Ranking 74

Albacross

APRIL 24, 2019

This is the average amount you spend acquiring a lead, with the formula being: Money Spent on Capturing Leads / Total Number of Leads Captured. Many marketers simply equate the amount they spend on capturing leads to variable costs (such as their Facebook Ads budget), but there are other costs to factor in as well.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Optinmonster

FEBRUARY 10, 2020

Blogs, infographics, ebooks, white papers, videos? Create Targeted Landing Pages or Lead Capture Popups. A lot of eCommerce businesses know the value of landing pages and popups. Before you even start diving into inbound marketing, you need a well-defined content strategy. YouTube, Facebook, Twitter, Google?

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99