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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. He’s wrong. 237 posts from The Drama 2.0

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

ecommerce: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e” but not the “c”). Google: According to Google guidelines , it is not okay to use this trademark as a verb. pay-per-click: Hyphenated (abbreviation: PPC). PPC: Abbreviation for pay-per-click. wiki: Lowercase.

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