Oktopost

JANUARY 12, 2021

Measuring the B2B customer experience involves different KPIs than B2C eCommerce sites. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Some metrics carry over, like bounce rate, total page visits, and time spent on-site.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Marketing Insider Group

FEBRUARY 5, 2024

RankIQ) 80% of online users engage with blogs and social media sites. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. About 90% of website pages acquire zero organic traffic from Google. In order to improve website performance, the best technical search engine optimization method used by markers is enhancing mobile performance. Google utilizes 810 rare SERP features. Sparktoro).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Integrated B2B

OCTOBER 25, 2013

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google). Where budgets allow, we always advise clients to use a premium video platform or service on their home sites (rather than embedding using a Youtube player).

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100