Martech Advisor

DECEMBER 19, 2019

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game advertising also results in longer attention spans for gamers. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game advertising also results in longer attention spans for gamers. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Single Grain

MARCH 29, 2023

Additionally, the intent is more commercial and transactional, which show high conversion potential: Informational: When the user is looking to learn about something or solve a problem. Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52