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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

But the risk represented by bad intent data is even more obvious : tracking user behavior without consent does, after all, go against new GDPR and CCPA regulations and can carry heavy fines. Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. .

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Intent Data: The Good, the Bad, and the Illegal

Terminus

But the risk represented by bad intent data is even more obvious : tracking user behavior without consent does, after all, go against new GDPR and CCPA regulations and can carry heavy fines. . Let’s dive a little deeper into what you need to know before operationalizing intent at your organization and ensure the health of your business. .

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What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Terminus

There are two main types of internal buyer intent data: data which is submitted manually and data which is intuited by your CRM. A few examples of internal buyer intent data are: . Website visits : Pricing pages, frequent visits within a timeframe, etc. . Downloads of bottom-of-funnel conten t : Whitepapers, case studies, etc.