Customer Experience Matrix

JANUARY 17, 2008

Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. Rules can then specify suppressions, priorities for different campaigns, priorities within campaigns, and limits on the maximum number of contacts per person.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. After all, integrated, multi-touch point marketing is a Good Thing in my personal universe, and I think in the customer experience management world in general.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

MAY 23, 2007

The traffic generation side includes: - email campaign systems like Responsys and Silverpop ; - search engine marketing like Efficient Frontier and Did-It ; - online advertising like Doubleclick and Tacoda ; - search engine optimization like Apex Pacific and SEO Elite ; and - mobile advertising like Knotice and Enpocket (There are many more vendors (..)

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120